2020
DOI: 10.3386/w27707
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Measuring Customer Churn and Interconnectedness

Abstract: The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research. NBER working papers are circulated for discussion and comment purposes. They have not been peer-reviewed or been subject to the review by the NBER Board of Directors that accompanies official NBER publications.

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Cited by 11 publications
(4 citation statements)
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“…Companies will lose customers if they charge exorbitant prices during these tough times. Also, people might not accept that brand when the economy is back to normal (Baker, Baugh, & Sammon, 2020). However, if the brand decides to put itself out there as a brand for people, and a brand that cares, it definitely will have an added advantage when things start to get better.…”
Section: Economic Restrictionsmentioning
confidence: 99%
“…Companies will lose customers if they charge exorbitant prices during these tough times. Also, people might not accept that brand when the economy is back to normal (Baker, Baugh, & Sammon, 2020). However, if the brand decides to put itself out there as a brand for people, and a brand that cares, it definitely will have an added advantage when things start to get better.…”
Section: Economic Restrictionsmentioning
confidence: 99%
“…Moreover, they find that the composition of customer bases is important, with stronger stock returns following increases in spending from customers with higher credit scores, wealth, and loyalty. Baker et al (2020b) demonstrate that aggregated firm-level statistics derived from household transaction data match well to traditional sources of firm-level data like Compustat. They develop two novel statistics about customer bases that cannot be generated using traditional data sources: the rate of churn in a firm's customer base and the pairwise similarity between two firms' customer bases.…”
Section: Analysis Of Firms Using Transaction Datamentioning
confidence: 64%
“…For the average firm, this real-time revenue amount is 1.31% of their reported revenues over the same quarter per Compustat (Comp_rev), and this percentage ranges from 0.23% to 1.76% for the first to third quartile. While this is a small fraction of reported revenues, our proportional coverage is larger than in other studies that use credit and debit card transactions as measures of firm sales, which range from 0.002% (Aghamolla and An 2021) to 0.6% (Baker et al 2021) of reported revenues. The first and third quartiles for Size (defined as the natural log of a firm's market value of equity) are 6.49 and 8.96, or $660 million and $7.8 billion, respectively.…”
Section: Sample Selection and Descriptive Statisticsmentioning
confidence: 81%