“…Functional quality A consumer's perception of the excellence of the utilitarian service attributes including the interactions between the consumer, frontline employees, and facility functions. Theodorakis et al (2013) and Yoshida and James (2011) Facility space, seat space (Yoshida & James, 2010; Staff (Greenwell et al, 2002); Frontline employees, facility access (Biscaia et al, 2013); Cleanliness (Fernandes & Neves, 2014); Food and beverage (Clemes et al, 2011); Parking (Shonk et al, 2017); Ticket service, Venue quality (Byon et al, 2013). Aesthetic quality A consumer's perception of the hedonic attributes of the service environment and promotional activities that create an entertaining and visually appealing stadium ambiance.…”