Measuring Experience Economy and Satisfaction: An Examination of Visitors in Agricultural Park

Mahdzar, Mazlina; Izhar, Farah S; Wee, Hassnah; Ghani, Arni Abdul; Hamid, Zuliah Abdul; Anuar, Nor Asmalina Mohd

doi:10.1166/asl.2017.9525

Cited by 9 publications

(6 citation statements)

References 8 publications

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“…This result further contributed to the finding in the tourism literature that learning not only improves tourists' happiness but also mitigates their negative emotions. Lastly, prior studies have shown that escapism experience has no influence on positive arousal and satisfaction during real visitation (Kastenholz et al, 2018;Mahdzar et al, 2017). Our results were consistent with these previous findings, but we also found that escapism experience significantly affected negative mood reduction in the VR context.…”

Section: Theoretical Implicationssupporting

confidence: 93%

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VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective

Leung

Chang

Cheung

et al. 2022

ITP

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PurposeVirtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic. However, the effectiveness of VR technology in motivating potential tourists' visit intention under lockdown conditions remains unknown. An integrated model based on the experience economy framework and mood management theory was, therefore, used to explain how tourists' VR experiences affect their mood management processes and subsequent behaviors. This research also examined how perceived travel risk influenced the relationship between mood management processes and future decisions.Design/methodology/approachThis study used a cross-sectional design based on a sample collected from a Chinese survey company, Sojump. The author surveyed 285 respondents who had experienced VR tourism activities during the COVID-19 pandemic. The research model was tested using partial least squares–structural equation modeling.FindingsThe results demonstrated that the four dimensions of VR experiences differently affected mood management processes, while perceived travel risk differently moderated the influence of mood management processes on visit intention and VR stickiness. This provides insights for tourism marketers to adapt to the current tourism environment and develop recovery strategies.Originality/valueIn response to gaps in the literature, this research examined the effectiveness of VR technology in driving tourists' visit intention during the COVID-19 pandemic, providing insights for tourism marketers to successfully implement VR tourism and plan timely recovery strategies.

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Section: Theoretical Implicationssupporting

confidence: 93%

“…Lastly, prior studies have shown that escapism experience has no influence on positive arousal and satisfaction during real visitation (Kastenholz et al. , 2018; Mahdzar et al. , 2017).…”

Section: Discussionmentioning

confidence: 84%

VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective

Leung

Chang

Cheung

et al. 2022

ITP

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“…Educational experience in tourism is achieved by exploring the historical background associated with the place being visited for the purpose of conveying knowledge (Oh, Fiore, & Jeoung, 2007;Mahdzar et al, 2017;. In addition, AR can enhance children's experiential learning in museums (Moorhouse, tom Dieck, & Jung, 2019).…”

Section: Educational Experience and Satisfactionmentioning

confidence: 99%

The impact of user perceptions of AR on purchase intention of location-based AR navigation systems

Jung

Bae

Moorhouse

et al. 2021

Journal of Retailing and Consumer Services

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“…Behavioural intention to revisit a destination can be enhanced if the management provide their visitors with a good memorable experience. The satisfaction, positive experiences or pleasurable outcomes and stimulations on previous visits will influence their visit intentions (Marschall, 2012;Mahdzar et. al, 2017;Brakus et al, 2009) Due to that, tourism experience should touch not only past-directed satisfaction decisions but also future-directed consumer loyalty.…”

Section: Loyalty Intentionsmentioning

confidence: 99%

An Assessment of Tourists’ Shopping Experiential and Loyalty Intentions in Malaysian Outlet Shopping Malls

Abidin¹,

Mahdzar²

2021

IJARBSS

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This study was conducted to empirically examine the effects of shopping tourism experiences on visitors' loyalty intentions at Gateway@KLIA2 and Mitsui Outlet Park, Sepang. Administrative questionnaires were distributed personally to 384 tourists using tablet google form. The data was analysed using the Statistical Program for the Social Science (SPSS) and Partial Least Squares -Structural Equation Modelling (PLS-SEM). Findings revealed that there is a significant relationship between tourists' shopping experience and loyalty intentions. The study concluded that understanding the tourist experiences based on experiential marketing or Strategic Experience Modules by Schmitt which are sensory, affective, intellectual, behaviour, and relational is beneficial for shopping mall operators and retail industry in Malaysia.

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Measuring Experience Economy and Satisfaction: An Examination of Visitors in Agricultural Park

Cited by 9 publications

References 8 publications

VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective

VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective

The impact of user perceptions of AR on purchase intention of location-based AR navigation systems

An Assessment of Tourists’ Shopping Experiential and Loyalty Intentions in Malaysian Outlet Shopping Malls

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