2017
DOI: 10.1108/ijrdm-11-2015-0174
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Measuring fairness in franchisor-franchisee relationship: a confirmatory approach

Abstract: Purpose The purpose of this paper is to develop, test and validate a measure of fairness in the context of franchisor-franchisee relationship and test for the dimensionality of fairness. Design/methodology/approach The authors surveyed 300 franchisees of a large-scale franchisor in India. The authors employ confirmatory factor analysis (CFA) to analyse the data. Findings The authors tested four models of the fairness construct through CFA using structural equation modelling. The three-factor corrected mode… Show more

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Cited by 10 publications
(10 citation statements)
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“…Customers' perceived value of service is contextual and subjective in nature as it varies from one person to another (El-Adly and Eid, 2017). Also, perception of service fairness has an impact on trust and commitment (Shaikh et al, 2017) and the primary objective of providing quality service to customers is to achieve high levels of customer satisfaction. Hence, we consider that service quality is another antecedent that decides the nature of retailer-customer relationships.…”
Section: Service Qualitymentioning
confidence: 99%
“…Customers' perceived value of service is contextual and subjective in nature as it varies from one person to another (El-Adly and Eid, 2017). Also, perception of service fairness has an impact on trust and commitment (Shaikh et al, 2017) and the primary objective of providing quality service to customers is to achieve high levels of customer satisfaction. Hence, we consider that service quality is another antecedent that decides the nature of retailer-customer relationships.…”
Section: Service Qualitymentioning
confidence: 99%
“…However, the inter-organizational exchange relationship between the franchisor and the franchisee is asymmetric, with the franchisor usually considered the more powerful exchange partner as compared to the franchisee (Dant et al , 2011; Harmon and Griffiths, 2008; Shaikh et al , 2017). This likely asymmetric distribution of power makes the franchisee vulnerable to exploitation at the hands of the franchisor (Antia et al , 2013; Quinn and Doherty, 2000).…”
Section: Introductionmentioning
confidence: 99%
“…“Social” also refers to social relationships within the chain as well as with customers. It is important to add that to ensure sustainability and performance, these relationships have to rely on fairness and good faith (Perrigot et al , 2019; Shaikh, 2016; Shaikh et al , 2017) to build a strong culture and feel part of a family.…”
Section: Discussionmentioning
confidence: 99%