“…As observed in the literature, familial and cultural context can greatly moderate the impact of shocks and interventions, and lead to unintended consequences. 45 In our case, the backlash reaction is associated with caregiver gender, family structure, and economic deprivation, consistent with prevailing theories linking the latter to caregivers' cognitive overload and mental health (Mullainathan and Shafir, 2013;Mani et al, 2013;Asadullah et al, 2021;Schilbach et al, 2016;Ridley et al, 2020). This result provides relevant insights for future research and policy interventions.…”