“…Path 3 (purple color) represents the concept of service quality research by reviewing the recent academic discourse (Gyimthy, 2000;. Similarly, Path 4 (orange color) highlights knowledge management (Bouncken & Pyo, 2002), Path 5 (light blue) represents mystery shopping (Beck & Miao, 2003;Yaoyuneyong et al, 2018), Path 6 (red color) identifies hotel service quality (Banki et al, 2016;Davidson, 2003;Kuo et al, 2012;Narangajavana & Hu, 2008), Path 7 (pink color) focuses on the perceived service attributes important to hotel satisfaction (Shanka & Taylor, 2004), Path 8 signifies customer satisfaction and retention (Sim et al, 2006), Path 9 (brown color) highlights how of ecological consciousness affects decision-making process (Han et al, 2016), Path 10 (peach color) implies the influence of online information in the travel decision-making process and Path 11 (turquoise color) represents customer satisfaction and loyalty in the hotel sector (Luo & Qu, 2016;Ren et al, 2015).…”