Abstract:While much research has focused on the linguistic expression of emotion, especially in the advertising industry, little attention has been paid to the linguistic evocation of emotion. This study attempts to redress this issue by employing methods of empirical social research to measure the evocation of emotionality and rationality in recipients. The data was collected online through representative samples (n=3,030) across four countries (US, UK, Germany, Switzerland) using comparative text modules embedded in … Show more
“…For rationality, the items 'informative' and 'objective' (in accordance with Holbrook and Batra: 1987) were used. In addition to Wehrli et al (2013) overall discussion of the findings, further analyses of the data and their implications are discussed in Demarmels et al (2014) as well as Kellerhals et al (2016). Wolfgang Iser is a representative of the theory known as reader-response criticism which at its time marked a shift away from the close reading of a work as a complex structure of meanings ("textimmanente Analyse") to the analysis of the interaction between the work and its reader (Abrams 1999: 256;Richter 2001: 517).…”
Section: Wolfgang Iser: "Gaps" As Triggers Of the Imaginationmentioning
“…For rationality, the items 'informative' and 'objective' (in accordance with Holbrook and Batra: 1987) were used. In addition to Wehrli et al (2013) overall discussion of the findings, further analyses of the data and their implications are discussed in Demarmels et al (2014) as well as Kellerhals et al (2016). Wolfgang Iser is a representative of the theory known as reader-response criticism which at its time marked a shift away from the close reading of a work as a complex structure of meanings ("textimmanente Analyse") to the analysis of the interaction between the work and its reader (Abrams 1999: 256;Richter 2001: 517).…”
Section: Wolfgang Iser: "Gaps" As Triggers Of the Imaginationmentioning
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.