“…We chose to focus on young Caucasian women because research has demonstrated that they exhibit the highest levels of IT behavior (Guy, Berkowitz, Watson, Holman, & Richardson, 2013) and are experiencing concomitant increases in the incidence of melanoma (Purdue, Freeman, Anderson, & Tucker, 2008). engaged in the behavior over the past 12 months (Lazovich et al, 2008). Tanners and nontanners have been found to differ on various demographic and psychosocial factors, such as age (Mackay, Lowe, Edwards, & Rogers, 2007;O'Riordan et al, 2006;Stryker, Yaroch, Moser, Atienza, & Glanz, 2007), geographic region Stryker et al, 2004), beliefs about attraction (Mackay et al, 2007), vulnerability to media influences (O'Riordan et al, 2006), parents' tanning bed use (Hoerster et al, 2007;Stryker et al, 2004), and beliefs about safer tanning (Hoerster et al, 2007), to name a few.…”