ObjectivesTo understand attentional preferences for normal and microtia ears.MethodsEye‐tracking technology was used to characterize gaze preferences. A total of 71 participants viewed images of 5 patients with unilateral microtia. Profile images of patient faces and isolated ears including normal, microtia, and post‐reconstruction microtia ears were shown. Total time of fixation in predefined areas of interest (AOI) was measured. Inferential statistics were used to assess significance of fixation differences between AOIs within and between facial or auricular features.ResultsThe ear received most visual attention in lateral view of the face (1.91 s, 1.66–2.16 s) [mean, 95% CI], followed by features of the “central triangle”—the eyes (1.26 s, 1.06–1.46), nose (0.48 s, 0.38–0.58), and mouth (0.15 s, 0.15–0.20). In frontal view, microtia ears received less attention following surgical reconstruction (0.74 s vs. 0.4 s, p < 0.001). The concha was the most attended feature for both normal (2.97 s, 2.7–3.23) and reconstructed microtia ears (1.87 s, 1.61–2.13). Scars on reconstructed ears altered the typical visual scanpath.ConclusionThe ear is an attentional gaze landmark of the face. Attention to microtia ears, both pre‐ and post‐reconstruction, differs from gaze patterns of normal ears. The concha was the most attended to subunit of the ear. Attentional gaze may provide an unbiased method to determine what is important in reconstructive surgery.Level of EvidenceN/A Laryngoscope, 2024