“…This definition is consistent with other concepts of motivation, such as readiness (Moorman, ), willingness (Roberts & Maccoby, ), and desire (Petty & Cacioppo, ; Sprott, Brumbaugh, & Miyazaki, ). Notably, in this research, the definition of motivation is different from the “need for computer control” (Charlton, ), which refers to the desire to have a sufficient command of a computer system. Rather, it refers to the consumer's need to achieve the desired outcome, that is, to make a good purchase decision.…”