Measuring Product Success: A Literature Study

The Role of Competitive Advantage on Marketing Performance as mediator variable of Social Capitalin SMEs

“…These findings demonstrate that SME entrepreneurs' efforts to gain a competitive advantage by manufacturing distinctive, high-quality items at competitive pricing can lead to increased marketing performance. These findings are congruent with those of [7], [18], [22], [23], and [30], who discovered that excellence had a significant effect on SME performance. Thus, the research findings indicate that the competitive advantage variable can be used to improve the marketing performance of SMEs.…”

“…According to studies from the following sources: [7], [18], [22], [23], [29], SME entrepreneurs need to have competitive advantage capabilities in order to increase the performance of their business. The capacity of business owners to provide excellent customer service by honing their entrepreneurial spirit and social capital mastery can boost competitive advantage, which can be attained by having sufficient competences and the originality or uniqueness of the firm [11].…”

Organizational internal and external resources as drivers of success in product development: A conceptual model

“…In the studies we have done previously in Lasalewo et al [8], [9], using "the tabulation method and the correlation metaanalysis method", 16 variables are found to be influential to the "product success". The study indicates five main variables that have a major influence on product success, namely "product characteristics", "management & organizational characteristics", "innovation", "knowledge sharing", and "marketplace characteristics" [8].…”

“…The five independent variables included: "product characteristics", "management & organizational characteristics", "marketplace characteristics", "innovation", and "knowledge sharing", and the one dependent variable was "product success". We have also done this variable selection previously in Lasalewo et al (2018) [8], [9] in which various successful product variables were grouped and sorted by weight applying the tabulation technique and meta-analysis correlation method. In the tabulation technique, 16 variables were found to be "correlated with product success".…”

“…Such identification was done using a value of 1 and a value of 0 in which the value of 1 was only given for variables found in the main literature, which were then sorted in accordance to the occurrence level. With the correlation meta-analysis method, the relationship between independent & dependent variables was tested using the value of the correlation coefficient which statistically indicates how close the relationship between the research variables are [8].…”