“…technology fusion and proliferation, shortening of product life-cycles, intensified competition), that pushed top managers interest toward the measurement and assessment of R&D performance [Ortt and Smits, 2006]. Therefore R&D started to be considered accountable in terms of its efficiency, effectiveness, internal and external customer focus and alignment to corporate and business strategy [Kumpe and Bolwijn, 1994;Pearson et al, 2000] and the possibility to adopt PMSs in R&D settings raised the attention of both academics and practitioners [e.g., Pappas and Remer, 1985;Brown and Svenson, 1988;Chiesa and Masella, 1996;Sivathanu and Srinivasa, 1996;Werner and Souder, 1997;Hauser, 1998;Driva and Pawar, 1999;Driva et al, 2000;Poh et al, 2001;Godener and Soderquist, 2004;Ojanen and Vuola, 2006]. As a result of this increased interest for the measurement of R&D activities performance, scholars started investigating the topic from different although complementary perspectives.…”