Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C.

doi:10.1016/j.jwb.2012.07.017

Cited by 195 publications

(150 citation statements)

References 98 publications

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“…According to Vuković et al (2016, p. 161) "good corporate reputation results in the establishment of mutual trust with consumers and consequently stimulates sales". Strong corporate reputation is of even higher relevance for service companies in comparison with manufacturers, especially those offering services rich in credence attributes and whose quality is difficult for customers to assess even after consumption, whereupon good corporate reputation acts as a service quality guarantee (Sarstedt et al, 2012). Some empirical findings indicate positive impact of corporate reputation on customer citizenship behaviour, i.e.…”

Section: Corporate Reputation and Customer Loyaltymentioning

confidence: 99%

Antecedents and outcomes of retailer reputation: Evidence from an emerging economy

Rajić¹,

Nikolić²,

Milošević³

2017

Industrija

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Section: Corporate Reputation and Customer Loyaltymentioning

confidence: 99%

Antecedents and outcomes of retailer reputation: Evidence from an emerging economy

Rajić¹,

Nikolić²,

Milošević³

2017

Industrija

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“…However, Brown et al [21] show that corporate image seems to have a broader scope combining the company's expectation of how it is to be seen based on the construed external image [68], while CR is formed by the perceptions of external stakeholders. Corporate image and reputation are considered critical to the overall assessment of any organization due to the idea underlying the perception and the stakeholders' feelings when hearing the organization's name [82,85,86,[116][117][118]. Fares et al [119] show how image and reputation are important elements for the development and maintenance of loyal and satisfying relationships with stakeholders.…”

Section: Reputation and Imagementioning

confidence: 99%

The Impact of Corporate Reputation in a Dairy Company

Almeida¹,

Coelho²

2017

Bus Eco J

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The purpose of this paper is to understand the importance of corporate reputation (CR) how main intangible asset of a company. This study investigates the role of CR on optical three group's stakeholders: cooperants, workers and customers on loyalty in cooperative organizations. This study proposes a theoretical model tested using structural equation modeling. 1200 valid questionnaires were collected from a three group samples: cooperants; workers and customers of the biggest dairy union of cooperatives in Iberia. CR has a significant impact on loyalty in three group's stakeholders on organizations cooperatives. Corporate reputation is revealed as an intangible asset, constituting, as the pillar of organizational development by providing ability to compete in the market and generate profits. This study is based on three cross-sectional data from a dairy company. This is a topic that, given the multiplicity of possible approaches, it is even less studied the theoretical level as regards the analysis of corporate reputation with applicability in the various organizational stakeholders. The results give new guidelines to redress the cooperatives traditional management, namely the management of intangible assets like reputation. This paper contributes to the competitiveness of a type of organization closed to the social structure of the rural population. This research with three types of stakeholders (cooperants, customers and workers) power shall be constituted as an important contribution to the literature, for what has been analyzed only works strand of customers (external) and/or employees (internal). The results bring the management challenges of the 21 st century to the traditional principles underlying cooperatives management helping them to reinforce competitiveness. The intangibility is always a difficult area of research, in which old doors close and new doors open.Citation: Almeida MGC, Coelho AM (2017) The Impact of Corporate Reputation in a Dairy Company. Bus Eco J 8: 320.

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“…Reputation is considered as an asset which helps organization differentiate itself in industry, maximize their market share and profits, attracting new customers, retaining existing ones, neutralizing the competitors' action plans and most importantly; success and survival in the market [6]. Corporate culture and different operational style affect the traveler decision making in first contact with hotel and inspire them in many ways.…”

Section: Introductionmentioning

confidence: 99%

Determinants of Hotel’s Service Standard: Reputation and Relationship Orientation

Jalbani¹,

Soomro²

2017

J Tourism Hospit

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Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

Cited by 195 publications

References 98 publications

Antecedents and outcomes of retailer reputation: Evidence from an emerging economy

Antecedents and outcomes of retailer reputation: Evidence from an emerging economy

The Impact of Corporate Reputation in a Dairy Company

Determinants of Hotel’s Service Standard: Reputation and Relationship Orientation

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