Measuring Residents’ Perceptions of Corporate Social Responsibility at Small- and Medium-Sized Sports Events

Abstract

Due to the increase of sports events in local communities, it has become essential to organize such events in a socially responsible way at the environmental, social, and economic levels. The aim of this research was to develop a measurement tool to help determine the degree of social responsibility perceived by residents at small-medium scale sports events, to guide sports managers towards the design of socially responsible sports events. From the elaboration of a questionnaire developed ad-hoc, the perception of the residents was analyzed (n = 516). The psychometric properties of the tool, composed of 35 items, were analyzed by means of an exploratory and confirmatory factor analysis. As main conclusions, we were able to contrast the validity and reliability of the questionnaire on the perception of corporate social responsibility in small-scale sports events, around the dimensions of Sustainable Sports Activity, Social Cohesion, and Well-Being. As a consequence, it allowed us to identify three strategic management areas towards which the organizers of these events should focus special attention if they want to progress towards the achievement of socially responsible sports events.

La responsabilidad social corporativa y los eventos deportivos. Una revisión sistemática de la producción científica

“…Los patrocinadores deben elegir eventos, que les permitan dar a conocer sus marcas, evidenciando un cuidado del entorno, el apoyo al voluntariado y a la comunidad (Scheinbaum et al, 2019). El promover relaciones sólidas con las personas influye en el éxito organizacional porque se logra la atracción de aficionados y relaciones productivas con los gobiernos de los países organizadores (Babiak & Wolfe, 2006, Sánchez-Sáez et al, 2020. Así mismo, las empresas logran una mejor imagen ante sus empleados (Edwards, 2016).…”

“…De acuerdo a lo planteado por Lorde et al (2011), los eventos se clasifican en distintivos y mega eventos, los primeros son de duración limitada como la Copa de Fútbol Inglés organizada por la Asociación de Fútbol del Reino Unido y los segundos son a escala internacional, con mayor impacto y cobertura en términos de inversión financiera, asistencia y cobertura por los medios masivos de comunicación, para citar un ejemplo los Juegos Olímpicos. También, existen los eventos pequeños y medianos que se caracterizan porque hay una cantidad mayor de competidores con relación a los espectadores (Sánchez-Sáez et al, 2020).…”

Implementing a Sustainability Legacy Strategy: A Case Study of PyeongChang 2018 Winter Olympic Games

“…Broadly speaking, a major concern of the public is the economic impact that staging sports mega-events, such as the Olympic Games and the World Cup, will have on the hosting region and nation [20][21][22]. Previous researchers have also concluded that sports mega-events have an impact on urban regeneration [23][24][25], the enhancement of the soft power of the hosting state [26,27], Corporate Social Responsibility in sporting events [28,29], the destination image of the hosting venue as a tourist attraction [30,31], and a sense of pride in communities [32]. These various benefits of hosting SMEs could answer the question of why states invest in SMEs.…”

Health Promotion in Sport, through Sport, as an Outcome of Sport, or Health-Promoting Sport—What Is the Difference?

“…These studies seldom use the concept of health, but they focus on the determinants of health, such as social responsibility. In this issue, Sanchez et al [5] explain residents' perceptions of the corporate social responsibility of sports events, and Escamilla-Fajardo et al [6] study entrepreneurial orientation as a way to manage sports clubs during times of change. Both studies are in Spanish.…”