“…Recent research on (cancer) risk perceptions showed that affective likelihood beliefs-also called feelings of risk-are more strongly related to health behavior compared with deliberate probability estimates (e.g., Dillard, Ferrer, Ubel, & Fagerlin, 2012;Janssen, van Osch, de Vries, & Lechner, 2010;Janssen, van Osch, Lechner, Candel, & de Vries, 2011;Weinstein et al, 2007). Dillard and colleagues (2011), for example, found that the question, ''If I don't get screened, I would feel very vulnerable to getting colon cancer sometime in my life,'' was more strongly associated with colon cancer screening intentions compared with conventional cognitive measures of perceived likelihood.…”