“…Similar to other sales research (Darrat, Amyx, & Bennett, 2010;Hartmann, Rutherford, Hamwi, & Friend, 2013;Krush, Agnihotri, Trainor, & Nowlin, 2013;Rutherford, Hamwi, Friend, & Hartmann, 2011), a professional market research organization (i.e. MarketTools') operating an online access panel was used to collect cross-sectional survey data for this study.…”