“…For example, Parasuraman, Berry, and Zeithaml (1991) proposed the SERVQUAL model, which has been widely used to measure service quality. SERVQUAL has five dimensions: reliability, assurance, responsiveness, empathy and tangibles (Akbaba, 2006;Roy, Lassar, Ganguli, Nguyen & Yu, 2015;Leisen Pollack, 2009). It is stated that a pleasant service environment positively influences guests' expectations and satisfaction (Kandampully, Juwaheer, & Hu, 2011;Rauch, Collins, Nale, & Barr, 2015).…”