Recently, higher education sector has been recognized as an intangibly dominant service sector and universities have been considered as service providers besides their traditional roles. Accordingly, quality in higher education has become an important competitive element and sustaining service quality is now accepted as a sine qua non for universities. Yet, since the higher education sector has very different characteristics than other service sectors, measurement and improvement of service quality is becoming a more complex issue. Higher education quality is a multidimensional phenomenon with institutional, physical and psychological components. It is not only measured by the quality of services, but also by the added value and transformative impact on the students. In this context, this paper reports a study conducted to develop and validate a quality scale (UnilQual) for measuring service quality in higher education. The scale was based on the concept of "quality of life" and designed to measure "university life quality of students". To this end, a 56-item scale with 7 subscales was developed and administered to a sample of 314 undergraduate students. The mean age of the sample was 19.25. The results of the Exploratory Factor Analysis revealed that UnilQual can be used as a valid and reliable measurement tool. The Cronbach alpha value was found as .96 for the scale. The correlation values between the subscales and the total score addressed a positive and significant relationship, as well.