Measuring success

Schonberg, Edmond; Cofino, Thomas; Hoch, Robert; Podlaseck, Mark; Spraragen, Susan L.

doi:10.1145/345124.345142

Cited by 71 publications

(35 citation statements)

References 1 publication

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“…Schonberg et al [26] recognize that, while there are several ways to personalise a Web site, it is not clear how and what to personalise to provide features that customers will value. The proposed framework provides guidance in this respect since it can be used as a sound basis for a range of practical applications including the aid for decision-making for e-business managers and customers, and its incorporation into design and evaluation methods for designers of e-commerce applications.…”

Section: Discussionmentioning

confidence: 99%

A descriptive reference framework for the personalisation of e-business applications

Koutsabasis

Stavrakis

Viorres

et al. 2008

Electron Commerce Res

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Personalisation is widely considered as a critical element of contemporary electronic businesses. However, despite the wealth of scientific work on personalisation, the definition of the term remains blurred with as consequence a lack of clarity as to what to design or evaluate when it comes to this area of an e-business. E-business stakeholders, including designers, managers and customers, need to understand the significance of personalisation features for many reasons including: guidance for design and evaluation, user appeal and implications for e-business functionality. The paper introduces a descriptive framework for personalisation aspects of e-businesses, in business-to-consumer (B2C) situations, that is related to typical e-business functionality. The proposed framework classifies previous research and extends it to provide e-commerce stakeholders with a vocabulary for analysing e-businesses, for comparing personalisation features, and for explaining e-business commerce evaluation results. The framework is applied to the evaluation of the personalisation features of contemporary clothing e-businesses, and conclusions are drawn for the readiness of this sector to adopt personalisation requirements.

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Section: Discussionmentioning

confidence: 99%

A descriptive reference framework for the personalisation of e-business applications

Koutsabasis

Stavrakis

Viorres

et al. 2008

Electron Commerce Res

View full text Add to dashboard Cite

show abstract

“…A traditional storefront would pay a great attention to location because of the traffic it would bring; likewise, website traffic can be measured and increased to meet business needs. Different aspects of website traffic can be measured by monitoring clickstream data on visitor activities using web analytics tools and technology, such as Google Analytics 10,11,12,13 . Such data offer a plethora of metrics from which businesses must carefully choose measures for different purposes 14 .…”

Section: Operational and Financial Successmentioning

confidence: 99%

“…These metrics are critical for assessing website activities and user behaviour. From a business perspective, such metrics may suggest where improvements can be made with regard to design, layout, and navigation issues 11 . Despite the limitations of clickstream data 15 , detailed and concrete data on users' behaviour can be collected to indicate trends rather than provide definitive data/statistics on website traffic.…”

Section: Operational and Financial Successmentioning

confidence: 99%

Ecommerce Website Value Model for Smes

Ghandour

2015

ijecs

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Small and Medium Enterprises (SMEs) continue to struggle to measure the success of their website. This results in ineffective eCommerce activities and the consequent disappointment in recognisable benefits. There is a need for a website operational model offering managers the ability to understand the payoffs from their investment. This paper presents an empirically proven intuitive eCommerce website operational model that offers managers a comprehensive way of understanding their website operation. The model premise is simple: the achievement of operational excellence will lead to improved financial performance. The central task for managers, then, lies in understanding what drives operational excellence and then committing the necessary resources to the development of the drivers. Managerial implications stemming from the empirical findings are also discussed.

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“…In order to locate and select the best products and service on websites, online consumers often need to experience an excessive amount of information, so it does need a personalized system to treat every consumer separately [25][26], a personalized system can provide online consumers with personalized interfaces, effective one to one information and personalized service [27][28].Finally, security is one of the biggest obstacles for e-commerce. Online consumers will not disclose their personal information and financial information until they are sure a website is secure, so the website should achieve a variety of functions (for example: encryption, third-party certification, Security Statement) to ensure the security of online shopping [29].…”

Section: System Qualitymentioning

confidence: 99%

Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce

Zhao

2014

Computer and Computing Technologies in Agriculture VII

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Abstract. By applying analytic hierarchy process to extend the D&M IS success model, this paper builds a user preference hierarchical model for online consumers to select the most preferred website; this model is mainly constituted by the quality of information, service, system and supplier. Empirical study on agricultural products B2C field has shown that service quality is the most important factor affecting the website selections of online consumers, and ecommerce businesses should make greater efforts to improve the reliability and the rapid responsiveness of service. As supplier quality is highly correlated with user preferences, e-commerce businesses should take a balance strategy to increase product range, improve product quality with lower product price at the same time Information currency is high in the ranking, so e-commerce businesses should pay attention to update information on the website timely.

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Measuring success

Cited by 71 publications

References 1 publication

A descriptive reference framework for the personalisation of e-business applications

A descriptive reference framework for the personalisation of e-business applications

Ecommerce Website Value Model for Smes

Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce

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