Nowadays, there is a growing interest in the use of Natural-Language Processing (NLP) for supporting software test automation. This paper investigates the adoption of NLP in web testing. To this aim, a case study has been conducted to compare the cost of the adoption of a NLP testing approach, with respect to more consolidated approaches, i.e., programmable testing and capture and replay testing, in two testing tasks: test cases development and test case evolution/maintenance. Even if preliminary, results show that NLP testing is quite competitive with respect to the more consolidated approaches since the cumulative testing effort of a NLP testing approach, computed considering both development and evolution efforts, is almost always lower than the one of programmable testing and capture&replay testing.