“…This study contributes to the literature on Small and Medium-Sized Enterprise (SME) internationalization by examining how SMEs in the service sector overcome challenges of internationalizing in countries at great institutional distances. Extant research has shown that there are a number of restrictions to trade in services in developing economies such as Brazil, Russia, India, China and South Africa (Khatun, Banik, & Bhaumik, 2019) and particularly in Asia (Banik & Bhaumik, 2014). We examine the knowledge (Stoian, Dimitratos, & Plakoyiannaki, 2018) requirements for developed-country service SMEs to expand beyond their home region into Asian countries (Banik & Bhaumik, 2014; Luo, 1999).…”