“…This leads to a cost optimization of single variants by introducing new, cheaper components and more specialized processes or suppliers, but ignores the indirect costs (Labro, 2004), due to increased complexity within the organization, such as longer administration processes, more inventory or complicated production planning. Especially in the early development stage, during which firms have a larger cost lever, but only a small amount of available information (Fixson, 2006;Skirde et al, 2016), they struggle to evaluate different product concepts' complexity costs. This is a known issue; researchers and practitioners have therefore developed a set of approaches.…”