“…Measuring multinationality is a contested and largely unresolved issue in international business research (Hassel et al, 2003;Ramaswamy, Kroek, & Renforth, 1996;Sullivan, 1994;Verbeke & Brugman, 2009), with little consensus on which measure is best given equivocal conceptualization and inadequate measurement in empirical studies (e.g., Contractor, Kundu, & Hsu, 2003;Ruigrok & Wagner, 2003;Sullivan, 1994). The problem goes beyond consensus to one of form.…”