“…Studies have includedf ocus groups with young people ( Korn, 2005a), self-reported impacts of advertising among problem gamblers (Binde, 2009;Boughton &Brewster, 2002;Grant & Kim, 2001)and measured self-reportedattitudeswithin the general population (Thomas, Lewis, McLeod, &Haycock, 2012). Research has examined the effects of gaming venue promotional incentives,such as freeand discounted play coupons and complimentary hotel accommodation, on aggregate daily gaming volumes (Lucas, 2004;Lucas &Bowen,2002;Lucas, Dunn,&Singh, 2005;Lucas &Santos, 2003;Suh, 2012;Tanford&Lucas, 2011), but with inconsistent findings across studies preventing firm conclusions (Suh, 2012). Binde's( 2007) review noted that studies have generally concluded that, although public concern about the nature and extent of gambling advertising exists,i ts impact on gambling consumption appears small compared to other influential factors.…”