Measuring the effectiveness of casino promotions

Lucas, Anthony F.; Bowen, John T.

doi:10.1016/s0278-4319(02)00004-x

Cited by 67 publications

(54 citation statements)

References 25 publications

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“…Most of the work related to the discovery of influences on slot machine business volume has been performed at the aggregate level (Lucas and Brewer, 2001;Lucas and Bowen, 2002;Lucas and Santos, 2003). These studies all featured a dependent variable measured in terms of daily coin-in, which represented the total amount of wagers accepted in all slot machines.…”

Section: Slot Performance Literaturementioning

confidence: 99%

Evaluating slot machine performance: A performance-potential model

Lucas

Dunn²,

Roehl

et al. 2004

International Journal of Hospitality Management

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Section: Slot Performance Literaturementioning

confidence: 99%

Evaluating slot machine performance: A performance-potential model

Lucas

Dunn²,

Roehl

et al. 2004

International Journal of Hospitality Management

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“…Casino operators consistently rely on gaming promotions that offer high pay-outs to attract customers -but with the increase in operators, customers become de-sensitised to them. They can pick and choose which promotion at which casino to partake in at any given time (Lucas & Bowen, 2002). In the main, casino-related research focuses on factors such as optimum gaming product mix, sales promotions and physical facilities of casinos (e.g., Lucas, Dunn, Roehl & Wolcott, 2004;Lucas & Bowen, 2002;Roehl, 1996) and has only very recently considered the impact of employee-or service-related variables (e.g., Kale & De, 2013).…”

Section: Casino Industry Researchmentioning

confidence: 99%

“…Nevertheless, finding ways to encourage hospitality demand to match supply has led to techniques, such as yield management, where hotels essentially try to sell the most rooms for the best price, according to patterns in demand (Brotherton & Mooney, 1992). In the case of casinos, major gaming promotions are used to attract customers at times when the casino would have otherwise experienced low traffic (Lucas & Bowen, 2002). …”

Section: The Development Of Service Managementmentioning

confidence: 99%

“…Casino operators consistently rely on gaming promotions that offer high pay-outs, such that customers become de-sensitised to them and can pick and choose which promotion at which casino to partake in, at any given time (Lucas & Bowen, 2002). The increasing global supply of casinos, combined with the current challenging economic times, makes it necessary to learn more about the nature of casino markets, the drivers of demand, and the determinants of service quality and customer satisfaction (Hinch & Walker, 2005;Kale & De, 2013).…”

Section: Casino Specific Researchmentioning

confidence: 99%

“…Other casino-related research tends to focus on issues of investment risk, optimum gaming product mix, sales promotions and physical facilities of casinos (e.g., Lee & Jang, 2014;Lucas, 2013a;Lucas, 2013b;Lucas et al, 2004;Lucas & Bowen, 2002;Repetti, 2013;Roehl, 1996;Shin, Hancer, Leong & Palakurthi, 2010), and does not consider the impact of employee-or service-related variables.…”

Section: Casino Specific Researchmentioning

confidence: 99%

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The “why” of HR practices: employee attributions regarding HR practices and resulting effects on service climate and employee attitudes in casinos

Kralj¹

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For service businesses, a key goal is the consistent delivery of exceptionally high levels of service quality. A hospitality organisation that emphasises service in everything it says and does is more likely to achieve high levels of service quality, customer satisfaction and competitive advantage. This thesis applies a services management framework to the study of casinos. The research contributes to knowledge by examining the differential effects of employee interpretations of human resources (HR) practices on service climate and job-related attitudes.The research problem has three aspects. First, academics and practitioners need to better understand the internal dynamics that affect the development of an organisational climate for service. A positive service climate encourages desirable service-related behaviours. Second, although it is widely understood why human resource management (HRM) can contribute to positive organisational outcomes, it is not well understood exactly how HRM is connected with such desirable outcomes.In particular, this thesis explores the effect of the differential attributions that employees make regarding why their organisation has implemented its chosen set of HR practices. Third, research that addresses HR and service-related variables in the casino industry is lacking. Some evidence suggests that the casino industry has specific contextual characteristics that may set it apart from other industries in terms of organisational dynamics.The purpose of this thesis is to examine the impact of employee attributions regarding HR practices on perceptions of service climate and important work-related employee attitudes in the context of the casino industry. Further aims are to provide insight into the specific working conditions in the casino industry that have an impact on employee perceptions and attitudes, and to examine what causes these employees to make particular attributions regarding HR practices. The research questions to be addressed are: The study is premised on a post-positivist perspective, with a realist approach to knowledge. The research design included a mix of methods in a sequential explanatory design involving two stages. The study organisations were two Australian casino hotels, "Casino Ace" and "Casino Baccarat". Both participating casino hotels are located in regional and remote locations. Employees of these two casino hotels were participants for each data collection stage.The first stage was quantitative and explored the first two research questions. The data collection instrument was a self-report questionnaire designed to measure each of the variables of interest: employee attributions of HR practices, perceptions of service climate, job satisfaction and organisational commitment. A total of 443 usable surveys were collected across the two data collection sites: 139 completed questionnaires at Casino Ace and 304 at Casino Baccarat (representing a response rate from the sample of 87% and 95% respectively). Data analysis techniques adopted to explore the r...

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The Structural Features of Sports and Race Betting Inducements: Issues for Harm Minimisation and Consumer Protection

Hing

Sproston²,

Brook³

et al. 2016

J Gambl Stud

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Minimal research has been published about inducements for sports and race betting, despite their ready availability and aggressive advertising. This paper aimed to document the range and structural features of these inducements, and analyse their alignment with the harm minimisation and consumer protection goals of responsible gambling. A scan of all inducements offered on the websites of 30 major race and sports betting brands located 223 separate inducements which we categorised into 15 generic types, all offering financial incentives to purchase. These comprised sign-up offers, refer-a-friend offers, happy hours, mobile betting bonuses, multi-bet offers, refund/stake-back offers, matching stakes/deposits, winnings paid for 'close calls', bonus or better odds, bonus or better winnings, competitions, reduced commission, free bets to selected punters, cash rebates and other free bets. All inducements were subject to numerous terms and conditions which were complex, difficult to find, and obscured by legalistic language. Play-through conditions of bonus bets were particularly difficult to interpret and failed basic requirements for informed choice. Website advertisements for inducements were prominently promoted but few contained a responsible gambling message. The results were analysed to generate 12 research propositions considered worthy of empirical research to inform much needed regulatory reform in this area.

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Measuring the effectiveness of casino promotions

Cited by 67 publications

References 25 publications

Evaluating slot machine performance: A performance-potential model

Evaluating slot machine performance: A performance-potential model

The “why” of HR practices: employee attributions regarding HR practices and resulting effects on service climate and employee attitudes in casinos

The Structural Features of Sports and Race Betting Inducements: Issues for Harm Minimisation and Consumer Protection

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