Measuring the Engagement Level of Political Parties with Public on Facebook: The Case of Turkey

Sobacı, Mehmet Zahid; Hatipoğlu, İbrahim

doi:10.1109/cedem.2017.15

Cited by 12 publications

(9 citation statements)

References 35 publications

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“…For achieving the objectives, and to obtain a contextualized perspective, an exploratory study is presented in which a methodology based on virtual ethnography was chosen as the research technique, which utilizes social network analysis [ 31 , 32 ]. The presence and evolution of the profiles related with health communication in the forums created by social networks are a communication phenomenon that deserves attention beyond the communication sphere, due to its scope among the public.…”

Section: Methodsmentioning

confidence: 99%

“…Through a comparison between digital communication media and personal accounts of health professionals for a period of six months, a descriptive study is presented of three social networks-YouTube, Twitter and Instagram-utilizing virtual ethnography as the research methodology to verify the hypothesis of the study. For achieving the objectives, and to obtain a contextualized perspective, an exploratory study is presented in which a methodology based on virtual ethnography was chosen as the research technique, which utilizes social network analysis [31,32]. The presence and evolution of the profiles related with health communication in the forums created by social networks are a communication phenomenon that deserves attention beyond the communication sphere, due to its scope among the public.…”

Section: Research Objectivesmentioning

confidence: 99%

See 1 more Smart Citation

Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals

Pérez-Escoda

Narros

Perlado-Lamo-de-Espinosa

et al. 2020

IJERPH

108

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An increased use of social networks is one of the most far-reaching consequences of the COVID-19 pandemic. Aside from the traditional media, as the main drivers of social communication in crisis situations, individual profiles have emerged supported by social networks, which have had a similar impact to the more specialized communication media. This is the hypothesis of the research presented, which is focused on health communication and based on a virtual ethnography methodology with the use of social metrics. The aim is to understand the relationship established between the population in general and digital media in particular through the measurement of engagement. In this regard, a comparative study was carried out that describes this phenomenon over a period of six months on three social networks: YouTube, Twitter and Instagram, with a sample composed of specialized health media versus healthcare professionals. The results point to a new communications model that opens up a new space for agents whose content has a degree of engagement comparable to and even exceeding that of digital media specialized in health communication. The conclusions show that the crisis of the pandemic has accelerated the transformation of the communication sector, creating new challenges for the communication industry, media professionals, and higher education institutions related to market demands.

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Section: Methodsmentioning

confidence: 99%

Section: Research Objectivesmentioning

confidence: 99%

Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals

Pérez-Escoda

Narros

Perlado-Lamo-de-Espinosa

et al. 2020

IJERPH

108

View full text Add to dashboard Cite

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“…Later, Bonsón et al (2015) used it for public engagement for municipalities. Since then, it has been applied to measure citizen engagement in social media of local governments in the us and Canada (Galvéz-Rodríguez et al 2016), in Spain (Haro-de-Rosario et al 2016), and the party-public engagement of political parties (Sobaci and Hatipoglu 2017).…”

Section: Methodological Strategymentioning

confidence: 99%

Party-citizen online challenges: Portuguese parties’ Facebook usage and audience engagement

Serra-Silva¹,

Carvalho²,

Fazendeiro³

2018

Changing Societies: Legacies and Challenges. Citizenship in Crisis

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“…La creciente importancia del concepto de engagement es sostenida por una gran cantidad de investigadores (Chan-Olmsted, Wolter y Wang, 2017; Macnamara, Sakinofsky, y Beattie, 2012;Pedersen et al, 2014;Cvijikj y Michahelles, 2013;Sobaci y Hatipoǧlu, 2017;Tarín Rubio, 2013;Triantafillidou et al, 2015).…”

Section: Engagement Fenómeno Dominante En El Mundo Académicounclassified

“…Hay cada vez más esfuerzos para medir el engagement en el sector público a través de las redes sociales (Sobaci and Hatipoǧlu, 2017), un fenómeno visible a través de comentarios y mensajes publicados en las redes de las administraciones públicas. Así, se han podido detectar diferentes grados de participación, desde "los pasivos likers", hasta "ciudadanos observadores que colaboran activamente informando sobre fallos en los servicios a las administraciones locales" (Lovari y Parisi 2015, p. 207).…”

Section: Mehra Y Robinsonunclassified

La representación digital del engagement:

Ballesteros

2019

RCom

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El engagement ha recibido un estudio creciente dentro de las Ciencias Sociales hasta convertirse para algunos en la corriente principal de la comunicación pública. Los entornos digitales posibilitan estudiar su manifestación a través de comportamientos simbólicos de registro público, por ejemplo, en forma de “Me gusta”, Compartir o Comentar mensajes. Sin embargo, se ha señalado que su definición permanece en estado de refinación, por lo que se realizó una síntesis a partir de un estado de la cuestión multidisciplinar, así como una cuantificación de su evolución en el ámbito académico en los últimos 30 años, hallándose un incremento del 1300% en su uso en este período. Pese al gran potencial para la interacción que genera el fenómeno del engagement de los usuarios, este proceso permanece constreñido a un uso tradicional en el que los administradores de redes sociales prefieren mantener bajo control la información que en ellas circula.

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Measuring the Engagement Level of Political Parties with Public on Facebook: The Case of Turkey

Cited by 12 publications

References 35 publications

Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals

Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals

Party-citizen online challenges: Portuguese parties’ Facebook usage and audience engagement

La representación digital del engagement:

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