Measuring the Media Effects of a Tourism-Related Virtual Reality Experience Using Biophysical Data

Marchiori, Elena; Niforatos, Evangelos; Preto, Luca

doi:10.1007/978-3-319-51168-9_15

Cited by 37 publications

(25 citation statements)

References 11 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…This arrangement enabled the researchers to track participants' physiological responses (e.g. respiration and blood oxygen levels) (Marchiori, Niforatos, & Preto, 2017). The difference between participants' average heart rate during the VR experience and their baseline heart rate indicated degree of arousal; the difference between participants' average respiratory rate during the VR experience and their baseline respiratory rate indicated control.…”

Section: Physiological Measuresmentioning

confidence: 99%

What you feel may not be what you experience: a psychophysiological study on flow in VR travel experiences

Huang

Wei

Leung

2020

Asia Pacific Journal of Tourism Research

View full text Add to dashboard Cite

Virtual reality is transforming the travel industry as both enhancement and replacement of experiences. The purpose of this study is to examine how travelers achieve flow states in VR experiences. Based on the flow theory, the study combines physiological measures with self-reported survey measures to understand people's flow experiences. A laboratory experiment was conducted with 9D virtual reality motion theater simulator and iMEC 12 electrocardiogram monitor equipment. The contradictory results between the two measures indicate that travelers' physiological reactions may not match their psychological perceptions. Compared to control, arousal has a stronger role in mediating travelers' flow states.

show abstract

Section: Physiological Measuresmentioning

confidence: 99%

What you feel may not be what you experience: a psychophysiological study on flow in VR travel experiences

Huang

Wei

Leung

2020

Asia Pacific Journal of Tourism Research

View full text Add to dashboard Cite

show abstract

“…Recent studies are focused on some concrete aspects of STDs such as new technologies and their applications like Big Data (Höpken et al, 2017), Visitor Flows (Baggio & Scaglione, 2017) or Virtual Reality experiences (Marchiori et al, 2017;Tussyadiah et al, 2017), for example. However, most of them do not include the concept «smart» in their work.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

(SA)6: A new framework for the analysis of smart tourism destinations. A comparative case study of two Spanish destinations

Tran¹,

Huertas²,

Moreno³

2017

Congresos - Seminario Destinos Turisticos Inteligentes 2017 - Libro De Actas

View full text Add to dashboard Cite

The adoption of technology in tourism has changed destinations' communication and created the emergence of a new concept: Smart Tourism Destinations (STDs). The growing trend of STDs has been an increasingly relevant research topic. However, its novelty, together with rapid changes in the tourism field, has caused many difficulties to researchers and policy-makers. This paper aims to present a framework of analysis of STDs, afterwards, to test it in two destinations with different characteristics and level of smartness, finally, to specify which dimensions are more important and difficult to implement by the STDs. The results show that big and small destinations are facing different challenges in their smart tourism plans. The most important aspects of the framework of analysis are accessibility and management. Some issues, such as the availability of wi-fi, tourism website, mobile applications and public transportation are considered the basic features for any destination willing to be smart. Actas del Seminario Internacional Destinos Turísticos Inteligentes: nuevos horizontes en la investigación y gestión del turismoUniversidad de Alicante, 26 y 27 de octubre de 2017 191 ResumenLa adopción de la tecnología en el turismo ha cambiado la comunicación de los destinos y ha creado la aparición de un nuevo concepto: Smart Tourism Destinations (STDs). Los STDs son un tema de investigación de creciente relevancia. Sin embargo, su novedad, junto con los cambios rápidos en el campo del turismo, causa dificultades a los investigadores y a los responsables políticos. Este trabajo presenta un marco de análisis de los STDs, lo prueba en dos destinos con diferentes caracterís-ticas, y especifica qué dimensiones son más importantes y difíciles de implementar por los STDs. Los resultados muestran que los destinos grandes y pequeños se enfrentan a diferentes desafíos. Los aspectos más importantes del marco de análisis son la accesibilidad y la gestión. Algunas cuestiones, como la disponibilidad de wi-fi, sitio web de turismo, aplicaciones móviles y transporte público se consideran las características básicas para cualquier destino dispuesto a ser inteligente.

show abstract

“…Today, VR is still regarded a technology in its infancy that has not yet reached mainstream adoption (Disztinger et al , 2017). However, the emergence of new and affordable VR devices (Disztinger et al , 2017, Marchiori et al , 2017; Tussyadiah et al , 2018), has been boosting developments and opportunities for the application of VR (Tussyadiah et al , 2017) and demand for virtual tourism (Tavakoli and Mura, 2015). Tourism marketers can use VR as an innovative way to provide information (Rainoldi et al , 2018; Tussyadiah et al , 2018) and to deliver authentic experiences (Sussmann and Vanhegan, 2000; Mirk and Hlavacs, 2015; Slater and Sanchez-Vives, 2016).…”

Section: Introductionmentioning

confidence: 99%

Virtual reality in tourism: a state-of-the-art review

2019

View full text Add to dashboard Cite

Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the tourism supply side and tourists alike. The purpose of this study is to analyse VR research in tourism and to provide a comprehensive state-of-the-art review. As the technological connotation of the term VR has been changing and encompasses various VR systems with different capabilities, this paper aims to provide a systematic and structured overview. The overall objective of this paper is to contribute to a thorough understanding of VR research in tourism. Design/methodology/approach This paper comprehensively reviews and analyses existing literature on VR in tourism, published from 1994 to February 2018. Using a wide variety of sources, these papers were examined so as to give a state-of-the-art literature review and to deepen one’s understanding of the diverse applications of VR in a tourism context. This paper also presents a novel classification of different VR systems according to the level of immersion and depicts their respective technological capabilities. Findings The advent of new VR hardware necessitates a distinction for different VR systems applied in the tourism sector. Research conducted during the past three years has been focussing on the application of head-mounted displays, which reflects the temporal development of VR technology. Regardless of the VR system, most studies examine VR as a marketing tool for promotion and communication purposes during the pre-travel phase, focussing on behavioural aspects. Advances in technology will yield new opportunities and application possibilities for the tourism industry. Originality/value The key contribution of this paper lies in its structural approach, which differentiates between non-, semi- and fully immersive VR systems in tourism, as well as the proposition of respective definitions. The concluding part of the paper proposes practical implications for tourism businesses together with directions for future studies.

show abstract

Measuring the Media Effects of a Tourism-Related Virtual Reality Experience Using Biophysical Data

Cited by 37 publications

References 11 publications

What you feel may not be what you experience: a psychophysiological study on flow in VR travel experiences

What you feel may not be what you experience: a psychophysiological study on flow in VR travel experiences

(SA)6: A new framework for the analysis of smart tourism destinations. A comparative case study of two Spanish destinations

Virtual reality in tourism: a state-of-the-art review

Contact Info

Product

Resources

About