Measuring the relationship between marketing assets, intellectual capital and firm performance

Pucci, Tommaso; Simoni, Christian; Zanni, Lorenzo

doi:10.1007/s10997-013-9278-1

Cited by 42 publications

(44 citation statements)

References 64 publications

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“…Empirical work mostly illustrates that IC significantly increases the value addition (hereafter VA) created by a firm, and hence is significantly related to its performance (Pucci, Simoni & Zanni, 2015). The investigation of Pulic (1998) on Austrian organizations reports a high connection between VA and IC, while it is low between VA, and capital utilized (physical and financial assets).…”

Section: Literature Reviewmentioning

confidence: 99%

Strategic Resources and Firm Performance: An Application of the Resource Based View

Hussain¹,

Waheed²

2019

LJB

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Under the influence of the framework that defines the Resource Based View, the purpose of this paper is to examine the contribution of the strategic resources (intellectual capital) that create value for the firm. More specifically, we assess the effect of intellectual capital on operating, financial and stock market performance of the firms listed in the personal goods sector of Pakistan Stock Bourse, for the period of 2005 to 2014. The notion of intellectual capital is measured by intellectual capital efficiency, and the “value added intellectual coefficient” method proposed by Pulic (1998), which comprises of capital employed efficiency, human capital efficiency, and structural capital efficiency. The results depict that intellectual capital has a significant, positive effect on operating and financial performance of the firms, while capital employed resources have an insignificant, and mixed effect on operating and financial performance of the firms. This means that the more the firms will accumulate intellectual capital resources, the higher will be their operating and financial performance. Capital employed resources have a significant, positive effect on stock market performance of the firm, and intellectual capital also affects stock market performance, but this relationship is insignificant in nature. The accumulated effect of all the resources (physical & intellectual) shows a positive relationship with the performing areas of the firm in the sector.

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Section: Literature Reviewmentioning

confidence: 99%

Strategic Resources and Firm Performance: An Application of the Resource Based View

Hussain¹,

Waheed²

2019

LJB

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“…According to Pucci et al, intellectual capital and organisational performance are correlated positively. This indicates that a larger intellectual capital leads to an improved organisational performance.…”

Section: Hypotheses Formulationmentioning

confidence: 99%

Verifying the impact of corporate governance on hospital performance on HIV and malaria control: A structural equation modelling approach

Afriyie

Kong

Ampimah

et al. 2019

Health Planning & Management

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Summary Background The research aims to study the impact of corporate governance on hospital performance regarding HIV and malaria control, using the Ghana health industry as a case. The nation is making frantic effort to control HIV and malaria, since they continue to be among the deadliest diseases that attract holistic attention; hence, there is the need to put structures in place to curb the spread. Methods A total of 1005 precoded questionnaires were administered to 125 hospitals, for responses from staff, managers, board, and chief executive officers (CEOs). The collated data were analysed using structural equation modelling approach. Results Our research revealed that corporate governance has a positive effect on hospital performance, regarding the control of the two deadly diseases (HIV and malaria). The interventions in Ghana health delivery have brought a level of improvement in malaria control, since the disease mortality has significantly declined from 19% in 2010 to 4% in 2016. Through the implementation of systems and policies, the national HIV prevalence has admirably reduced from 2.9% in 2000 to 1.6% in 2017. Conclusions Hospitals are therefore encouraged to continue to implement effective corporate governance mechanisms to facilitate efficient, well‐organised, and prudent practices that can deliver more institutional performance in HIV and malaria control.

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“…as Malaysia (Abdullah & Sofian, 2012), Thailand (Phusavat, Comepa, Sitko-Lutek, & Ooi, 2011), Taiwan (Chen, Cheng, & Hwang, 2005), and Italy (Pucci, Simoni, & Zanni, 2013).…”

Section: Introductionmentioning

confidence: 99%

Corporate Governance Mechanisms and Intellectual Capital Efficiency: Evidence from Malaysia

Hassan¹,

Yaacob²

2018

IJEF

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The objective of this study is to investigate the relationship between Corporate Governance (CG) mechanisms and Intellectual Capital (IC) efficiency following the revision of the Malaysian Code of Corporate Governance (MCCG) in 2012. A final sample of 150 large companies was chosen from the companies listed on the main board of Bursa Malaysia for 2014. The Value Added Intellectual Coefficient (VAIC™) model was utilized to measure the IC efficiency and tested using multiple regression analysis. The multiple regression analysis revealed that board size and frequency of audit committee meetings have a significant and positive association with IC efficiency, but no evidence existed for an association between board composition and role duality on IC efficiency.The result of this study could be useful for regulators and policy makers, particularly to the Securities Commission Malaysia, to further revise and strengthen its MCCG. This study adds to the shortage of literature by providing evidence on the effects of CG attributes on IC efficiency subsequent to the revised Malaysian Code on Corporate Governance (MCCG) 2012.

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Measuring the relationship between marketing assets, intellectual capital and firm performance

Cited by 42 publications

References 64 publications

Strategic Resources and Firm Performance: An Application of the Resource Based View

Strategic Resources and Firm Performance: An Application of the Resource Based View

Verifying the impact of corporate governance on hospital performance on HIV and malaria control: A structural equation modelling approach

Corporate Governance Mechanisms and Intellectual Capital Efficiency: Evidence from Malaysia

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