2007
DOI: 10.1007/978-3-540-73354-6_79
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Measuring the Screen Complexity of Web Pages

Abstract: Abstract. An increasing, degree of rich and dynamic content and abundant links are making Web pages visually cluttered. This paper presents a numerical tool to evaluate the screen complexity of a Web page using four critical measurements: size complexity, local density, grouping, and alignment. In the empirical study, we first translate the real screens from four first pages on Ebay auction web sites to serve as model screens that contain the structure of complexity without content. We subsequently compare the… Show more

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Cited by 8 publications
(3 citation statements)
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“…Although we do not attempt to quantify information density here (e.g. calculating a screen complexity score (Fu et al, 2007)), it could be that these screens all display a relatively high amount of clinical and demographic data with minimal dead space. In addition, these four screens may provide a high degree of navigational flexibility, allowing users to access many other screens quickly by way of hyperlinks, tabs or expandable/collapsible menus.…”
Section: Discussionmentioning
confidence: 99%
“…Although we do not attempt to quantify information density here (e.g. calculating a screen complexity score (Fu et al, 2007)), it could be that these screens all display a relatively high amount of clinical and demographic data with minimal dead space. In addition, these four screens may provide a high degree of navigational flexibility, allowing users to access many other screens quickly by way of hyperlinks, tabs or expandable/collapsible menus.…”
Section: Discussionmentioning
confidence: 99%
“…The level of alignment is the perpendicular and horizontal ordered degree of visual division (Alemerien and Magel, 2014;Fu et al, 2007). The balancedness means variances of the number of visual objects in each visual division.…”
Section: J Ergon Soc Koreamentioning
confidence: 99%
“…Nevertheless, the relationship between both evaluation methods has been previously studied [13], even in usability research field [14], In this respect, some previous research works have focused on this area. In [3] and [15], the authors define different sets of parameters to evaluate the complexity of a web, but these studies do not provide a final model for evaluating aesthetics, and they depends of a screen division which is not an standardized process. In [16] the authors provide another simple method for assessing aesthetics considering the content elements of the web, but they do not take into account the color analysis.…”
Section: Related Workmentioning
confidence: 99%