Measuring the sociocultural appeal of SNS games in Taiwan

Abstract

Purpose -This study aims to explore the sociocultural appeal of SNS game content from the point of view of the human emotions aroused by the interaction between the players and the games. Design/methodology/approach -The author's research methodology is based on Miryoku Engineering. The author interviewed 11 knowledgeable gamers by the evaluation grid method (EGM) and surveyed 321 players through a questionnaire in order to gather data about their preferences, which were then analysed using quantification theory type I. Findings -The semantic structure of the appeal of the games was determined from interviews with knowledgeable gamers (EGM). This structure represents a hierarchy of the relationship between the types of appeal or appeal factors, the reasons for gamers' preferences, and the specific characteristics of SNS games. According to the statistical analysis, the most important sociocultural appeal factors of SNS games are "practicable and realizable" and "innovative and unique", and these are affected in varying degrees by particular reasons and characteristics. Practical implications -The author has found that sociocultural factors influence the design of SNS games significantly. In addition, the issue of how to integrate the sociocultural factors into the design of games is critical to the success of the marketing strategies of SNS games in different areas or countries. Originality/value -The author's findings provide important information for designers and researchers of SNS games. The study also contributes to the field of human-computer interaction in cyberspace.

Explorations of Charm Factors and Development of Fishing in Southern Taiwan Based on Miryoku Engineering and the Analytic Network Process

“…It is widely used to extract the charm factors of some activities, space, products. At the same time, it is also utilized to investigate the relationship between preference and attractiveness [16].…”

“…For example, EGM has been used to explore the attractiveness of smartphone application icons [26]. Shen [16] used EGM to investigate the appeal of social networking games to Taiwan's social culture and argued that incorporating local cultural features into designs is a part of the marketing strategy. Liu and Zhang [27] utilized EGM to understand the relationship between customer demands and design elements with creative products as a study example.…”

“…This method can quickly define the relationship between preferences and charm factors. [16]. Therefore, Miryoku engineering is often used to study the relationship between users and activities or products.…”

“…Meanwhile, charm factors can vary due to different regions. Charm factors of recreational fishing can be effectively evaluated according to the methodology of Miryoku engineering [16].…”

Continuous Fuzzy Kano Model and Fuzzy AHP Model for Aesthetic Product Design: Case Study of an Electric Scooter

“…To develop attractive products, Sanui and Inui [25] introduced the evaluation grid method (EGM) with reference to concepts in The Psychology of Personal Constructs by the clinical psychologist George Kelly [26]. The advantage of the EGM is that the structure of users' preferences can be elicited [27]. The EGM is a qualitative method used to analyze the influence of design factors and can be used to build the abstract feelings of interviewees [28].…”