2016
DOI: 10.9743/jeo.2016.1.5
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Measuring the User Experience

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Cited by 89 publications
(69 citation statements)
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“…In conclusion, augmented reality technology creates preconditions to develop promotional, experiential, relational, and entertainment value (Davidavičienė et al, 2019). However, scientists and business practitioners are still debating how to best assess the value of augmented reality to the consumer and their experience, what research methods and evaluation criteria to apply (Davidavičienė et al, 2019;Dey et al, 2016;Dhir et al, 2013;Dünser & Billinghurst, 2011;Santoso et al, 2016;Sekhavat, 2016). Researchers emphasize that augmented reality solutions are very diverse and heterogeneous and that there is no universal assessment tool that is appropriate for evaluation of all augmented reality platforms.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…In conclusion, augmented reality technology creates preconditions to develop promotional, experiential, relational, and entertainment value (Davidavičienė et al, 2019). However, scientists and business practitioners are still debating how to best assess the value of augmented reality to the consumer and their experience, what research methods and evaluation criteria to apply (Davidavičienė et al, 2019;Dey et al, 2016;Dhir et al, 2013;Dünser & Billinghurst, 2011;Santoso et al, 2016;Sekhavat, 2016). Researchers emphasize that augmented reality solutions are very diverse and heterogeneous and that there is no universal assessment tool that is appropriate for evaluation of all augmented reality platforms.…”
Section: Literature Reviewmentioning
confidence: 99%
“…There is also no consensus on the concept of user experience in the context of augmented reality (Dhir et al, 2013;Sekhavat, 2016). Scientists note that user experience is associated with subjective consumer feelings about the product (service) being used (Davidavičienė et al, 2019;Santoso et al, 2016). Thus, it is challenging to evaluate user experience expectations of augmented reality technology (Dhir et al, 2013) due to the change of experience over time.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…The survey covered items regarding the perspectives of the students on the task itself (e.g., attractiveness and stimulation scales) and the system used (or non-task; e.g., perspicuity scale). The questionnaire scales were adopted from the User Experience Questionnaire, an Indonesian version (Laugwitz et al 2008;Santoso et al 2016). Since the aim of the study was to examine the perceptions of the students on every stage of the study approach, only three representative items were selected which were repeated for each stage (Fig.…”
Section: Questionnairementioning
confidence: 99%
“…This study modifies the scale to provide Indonesian version of it. To increase the content validity, this study applies three steps: back translation [29] that consists of forward translation and backward translation [30], preliminary test, and field test [28]. After being translated, a target population review to improve the suitability of the instrument and ensure that this instrument can easily be understood by the observed population [31] is applied.…”
Section: Instructor Characteristics Consists Of Four Indicators Namementioning
confidence: 99%