772In this article, we bring together two theoretical issues that should have been united long ago. One of them concerns how individuals decide which of two events or answers to a question is more likely to occur or to be correct; the other concerns how individuals understand probability phrases (e.g., unlikely, almost certain). The issues overlap because they both involve judging relative likelihoods and, therefore, at least in part, invoke common underlying cognitive processes. We concentrate on natural language rather than on numerical descriptions of event likelihood, because that is the mode that people overwhelmingly prefer when reporting their internal or epistemic uncertainty (e.g., Brun & Teigen, 1988;Erev & Cohen, 1990;Olson & Budescu, 1997).Despite the considerable research on how people understand the natural language of uncertainty, there is no well-accepted and theoretically validated way to measure the subjective meanings of probability phrases. Recently, Dhami and Wallsten (2005) introduced a new measurement technique that yields a representation of phrase meanings as second-order probability distributions (i.e., distributions of probabilities), which they termed probability signatures. Lacking in their article, however, was a theoretical structure within which to validate the representations. In this article, we fill that void, developing and reporting our test of a new stochastic-choice model that uses the probability signatures to predict individuals' relative likelihood judgments regarding pairs of uncertain events. The results are of both theoretical and applied interest.. At the theoretical level, they constitute an advance in our knowledge of the relationship between meaning and action. At the applied level, they provide a framework for improving communication between expert and decision maker.We first briefly and critically review the literature on quantifying the meanings of probability phrases, then summarize relevant aspects of binary-choice models, and finally develop a theoretical structure that uses phraseprobability signatures to predict independent-choice probabilities regarding which of two events is more likely to occur or to be true. The experiment and discussion follow.
Quantifying Probability PhrasesTwo findings about how individuals use and interpret probability phrases are clear. First, people have vastly different probability lexicons (see, e.g., Budescu, Weinberg, & Wallsten, 1988;Dhami & Wallsten, 2005;Erev & Cohen, 1990;Karelitz & Budescu, 2004). For example, in Dhami and Wallsten, 29 respondents, who were asked to create lexicons containing 7 terms, generated 102 distinct probability phrases, of which only 38 appeared in two or more lexicons. The second well-documented result is the large between-subjects variability in converting probability phrases to numbers (see, e.g., Beyth-Marom, 1982;Budescu & Wallsten, 1985;Lichtenstein & Newman, 1967;Simpson, 1963 The issues of how individuals decide which of two events is more likely and of how they understand probability phr...