“…Although, from a nutritional perspective, meat and other livestock products are an important source of protein, energy, vitamins and minerals and contribute greatly to global food security (FAO, 2011), humans do not need to eat meat but choose to. Animal production and consuming food of animal origin is tied to ‘cultural traditions and norms, collective and individual identities, as well as to gender relations and conceptions of health, purity, or naturalness’ (Nungesser & Winter, 2021, p. 109), making human–animal relations a complex tangle (see also: Kildal & Syse, 2017). Producing and consuming food is not separate from other fields of life but is associated with social, political and ethical aspects that people discuss and debate (e.g., Beardsworth & Keil, 2002; Meyer‐Rochow, 2009).…”