Meat labels: consumer attitude and meat consumption pattern

Abstract

This paper addressed consumers’ attitude towards food labels and the influence of different aspects of meat labels on beef, poultry and seafood consumption using data from a national survey in the USA. Approximately 70% of the respondents reported that food labels helped in the purchases of beef and other meat products. While 50% thought that the present level of information on meat labels was about right, about 30% thought that it was insufficient. Similarly, 80, 81, 60, and 80% of the respondents thought that it was very important that meat labels contain information regarding nutrition, ingredients, health claim, and production process respectively. Those respondents who thought that nutrition and ingredient information on food labels were very important also thought that meat labels helped them select beef and other meat products. Consumer preferences for nutrition and ingredient information on food labels were positively related with meat consumption frequency.

Consumer’s stated trust in the food industry and meat purchases

“…Mixed results have been reported for the impact of education on meat consumption. While Rimal (2005) finds that higher education level has an effect only on chicken consumption (but not on beef), Daniel et al (2011) observe that higher educated US consumers have higher average consumption levels of red meat and poultry. However, according to Gossard and York (2003) there is an inverse relationship between education and meat consumption: higher education equals lower meat consumption.…”

“…Households with children present consume poultry less frequently (Rimal 2005). For fresh and processed meat, the size of a household can be expected to increase household expenditures for meat purchases.…”

The antecedents of herbal product actual purchase in Malaysia

“…Social influence is measured using five item taken from three sources (Furnham & Lovett, 2001;Klepser et al, 2000;Pawlak et al, 2007). Meanwhile, product safety construct is measured using four items adapted from three sources (de Jonge et al 2007;Michaelidou & Hassan, 2008;Rimal, 2005). Lastly, the cultural belief construct is measured by using four item taken from one source (Hassan, 2011a).…”

Variables Sociodemográficas Asociadas Con La Valoración De Las Indicaciones Geográficas Como Herramienta De Diferenciación De La Producción Agroalimentaria

“…Respecto al uso de las etiquetas en los alimentos, investigaciones han reportado que las mujeres respecto a los hombres le asignan mucha más importancia a esta señal de calidad extrínseca (Wandel, 1997;Verbeke & Ward, 2006), por lo que los resultados obtenidos en esta investigación son consistentes con la literatura. Según Rimal (2005), esta mayor importancia por emplear las etiquetas por parte de las mujeres, se acentúa cuando ellas poseen mayores niveles académicos y una dieta saludable. Con relación al nivel de estudios alcanzado por los encuestados, se hallaron diferencias significativas (ANoVA, P<0.05) entre éste y las valoraciones medias asignadas a las cuatro afirmaciones relacionadas con el lugar de origen de los productos agroalimentarios incluidas en el cuestionario (ver Figura 2).…”