Meat market reaction towards mass media and science communication on Bovine Spongiform Encephalopathy

Vaz, Fabiano Nunes; Dewes, Homero; Padula, Antônio Domingos; Talamini, Édson

doi:10.22323/2.12020202

Cited by 1 publication

(1 citation statement)

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“…Both addressing these perceptual challenges and ensuring that technologies develop in line with informed consumer preferences require focusing on interactive science communication about cell-cultured meat. This is exemplified by historical cases like the BSE (Bovine Spongiform Encephalopathy) crisis and genetically modified (GM), which underscore the importance of transparent, consistent, and engaging communication strategies for fostering public trust in agricultural technology [Landrum, Hilgard, Lull, Akin & Hall Jamieson, 2018;Nunes Vaz, Dewes, Domingos Padula & Talamini, 2013]. Similarly, for cell-cultured meat, an effective communication strategy should extend beyond mere information dissemination, embracing a more dynamic interaction with the public.…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of message frames and visual cues on cell-cultured meat communication: sensation seeking as a moderator

Lee,

Lee

2024

Journal of Science Communication

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Cell-cultured meat presents environmental and ethical advantages; however, negative public acceptance remains a significant hurdle. To generate more effective public engagement on this topic, we conducted two online experiments exploring the impact of message framing and food cues (Experiment 1) and the moderating role of an individual's personality trait, sensation seeking, (Experiment 2) on the perception of cultured meat news shared via social media. Our findings revealed that messages employing individual benefit-framing, as opposed to societal benefit-framing, resulted in more positive perceptions of cultured meat. Incorporating direct food cues in the communication led to reduced risk perception, a more favorable attitude, and increased intention to purchase cultured meat. Furthermore, sensation seeking was shown to be a significant moderator for the effects of the message features. Theoretical and practical contributions are discussed.

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Section: Literature Reviewmentioning

confidence: 99%