“…1, No. 1, November 2022: [18][19][20][21][22][23][24][25][26][27] Digital marketing is "a sub-branch of conventional marketing that uses current digital channels to position things like downloaded music and communicates with stakeholders, such as consumers and investors, about a brand, products, and company success." Data collection, management, and analysis -descriptive, diagnostic, predictive, and prescriptive -to gain insights into marketing performance, increase the efficacy of marketing control instruments, and maximize return on investment (ROI).…”