One of the main issues facing environmental and human health protection is managing and further use of waste tires. Upcycling is a successful recycling strategy that aims to incorporate shredded discarded tires into polymer blends to create products with added value for different uses. Two-roll mill laboratories mixer were used to prepare low-cost, flexible magnetic composites based on an EPDM rubber/ground waste tyres (GRW) blend as a host matrix and waste iron powders (WIP) as dispersed filler. Tensile strength, elongation at break, hardness (shore A) and dynamic mechanical analysis (DMA) were used to evaluate the physico-mechanical properties of the produced blends. The thermal properties of the produced blends were also tested using thermo gravimetric analysis, and the morphology of the blends was observed using a scan electron microscope. The electrical and magnetic properties of the mixtures were also tested. The elemental analysis of the WIP sample showed that it contains about 2.19% SiO2, 76.57% Fe2O3 and 21.24% O2, respectively. Mainly, the investigated mechanical parameters (elongation at break & hardness) increased with increasing the WIP content. A notable decrease of tensile strength upon reaching 50phr WIP is noticed. Enhancement in the thermal stability of EPDM/WIP composites is noticed by increasing WIP content. SEM micrographs detect agglomerates at higher WIP content, resulting in mechanical properties' failure. Moreover, the values ε'& ε' improved by rising WIP content. Also, the electrical conductivity "σ" reaches 10− 4 S/cm for 60 phr WIP. Further, the EPDM/WIP composites may be appropriate for creating soft magnetic materials, which have several applications.