The localization of multiwall carbon nanotubes (MWCNTs) in the immiscible blends of ethylene-1-octene copolymer (EOC) and cyclic olefin copolymer (COC) with the seaisland morphology and electrical conductivity of resulting nanocomposites were investigated. Depending on the feeding orders, as the MWCNTs were located in the COC droplet, the electrical conductivity was obtained as high as 5.71 × 10 −7 S/cm, while the MWCNTs were located in EOC/COC interface, the electrical conductivity increased significantly up to 1.72 × 10 −2 S/cm. The improved electrical conductivity in EOE/COC/MWCNTs nanocomposite is attributed to the interfacial localization of MWCNTs which is resulted from thermodynamic affinity of MWCNTs to COC, as well as an interconnected structure via deformed and swelled COC droplets. Thermodynamic affinity of MWCNTs to COC and established interconnected structure are confirmed by rheological characterization, microscopic observations, dynamic mechanical analysis, and electrical conductivity measurements. Therefore, as a result of selective localization of MWCNTs and well-designed phase morphology, lower rheological and especially electrical percolation thresholds could be obtained in the ternary nanocomposites compared to the binary systems. POLYM. ENG. SCI., 59:447-456, 2019.