Parafollicular (PF) cells secrete 5-HT in response to stimulation of a G-protein-coupled Ca 2ϩ receptor (CaR) by increased extracellular Ca 2ϩ (1[Ca 2ϩ ] e ). We tested the hypothesis that protein kinase C (PKC) participates in stimulus-secretion coupling. Immunoblots from membrane and cytosolic fractions of isolated PF cells revealed conventional (␣, I, and ␥), novel (␦ and ⑀), and atypical ( / and ) PKCs. Only PKC␥ was found to have been translocated to the membrane fraction when secretion of 5-HT was evoked by 1[Ca 2ϩ ] e or phorbol esters. Although phorbol downregulation caused PKC␥ to disappear, secretion was only partially inhibited. A similar reduction of 1[Ca 2ϩ ] e -evoked secretion was produced by inhibitors of conventional and/or novel PKCs (Gö 6976, calphostin C, and pseudoA), and these compounds did not inhibit secretion at all when applied to phorbol-downregulated cells. In contrast, the phorbol downregulation-resistant component of secretion was abolished by pseudoZ, which inhibits the atypical PKC . Stimulation of PF cells with 1[Ca 2ϩ ] e increased the activity of immunoprecipitated PKC (but not PKC / ), and the activity of this PKC was inhibited by pseudoZ. PF cells were found to express regulatory (p85) and catalytic (p110␣ and p110) subunits of phosphatidylinositol 3Ј-kinase (PI3Ј-kinase). 1[Ca 2ϩ ] e increased the activity of immunoprecipitated PI3Ј-kinase; moreover, PI3Ј-kinase inhibitors (wortmannin and LY294002) antagonized secretion. We suggest that PKC isoforms mediate secretion of 5-HT by PF cells in response to stimulation of the CaR. PKC involvement can be accounted for by PKC␥ and an isoform sensitive to inhibition by pseudoZ, probably PKC , which is activated via PI3Ј-kinase.