In this research, an optimal hydrogel, based on sulfonated polyacrylamide, was synthesized by statistical design of experiments using central composite method. This new hydrogel composed of sulfonated polyacrylamide (AN125VLM) and chromium triacetate as copolymer and crosslinker, respectively. The bottle and rheological tests were conducted to investigate the gelation time, thermal stability, gel strength and also ultimate elastic modulus, complex modulus, and yield stress. It was found that copolymer concentration had the main effect in both rheological and transport properties of hydrogels. The sample prepared at optimum condition, i.e. copolymer concentration of 26,340 ppm and crosslinker/copolymer ratio of 0.12, had an ultimate elastic modulus of 29.9 kPa, yield stress of 800 Pa, and complex modulus of 32 kPa. A coreflooding test through fracture was carried out to examine the optimum gel performance in a porous media. A value of 483 for the residual resistance factor ratio of water to oil confirmed the high ability of the hydrogel in reducing the relative permeability of water to oil in fractured media.