When a mask follows tachistoscopic presentation of a letter string, the performance on the middle letters is reduced more than at the ends, the selective-masking effect. The endsfirst explanation for selective masking holds that the letter string is identified from the ends to the middle. As a result, the end items escape the effects of the mask. Using a bar-probe task, we present three kinds of evidence both questioning the ends-first account and offering an alternate based on spatial-localization processes. The first experiment exposed the role of spatial localization by using words to minimize identification factors. The second obtained a comparable selective-masking effect with pseudowords; again, the pattern of errors favored the localization account. A final experiment tested predictions derived from the localization view in response to inconsistencies posed by the sequential-identification idea.When a character string is presented tachistoscopically and followed by a masking stimulus, the mask is not equally effective at all stimulus positions. Instead, the mask reduces report of the middle items more than that of the end items (Merikle, 1974; Merikle, Coltheart, & Lowe, 1971). Merikle and his associates have documented selective masking under a variety of conditions and have proposed an explanation based on a sequential identification strategy. According to their account, subjects identify the characters of a string in an ends-to-middle order. As a result, the end items become available for report before the central ones. When a mask is introduced, it is relatively ineffective at the ends, because those items become available before the mask can intervene. Similarly, because the central items are last to be processed, they suffer the consequences of the mask to a greater extent. Merikle and Coltheart (1972) used the ends-first idea to predict inverse selective masking in the forward-masking paradigm. Assuming that the effectiveness of a forward mask decays rapidly, the end items should be subjected to the full force of the decaying forward mask, but because they are processed later-when the mask has lost some of its effect-the middle items should be subjected to a less forceful disturbance. The results paralleled the prediction; a forward mask reduced report of the end items more than that of the middle ones.
93The convergence illustrated with forward masking would appear to put the ends-first idea on a solid footing. Nevertheless, Matthews (1973) has suggested an alternate explanation for the forward-masking result, and others have argued against the explanation for backward-masking examples. Using a financial incentive, for example, Henderson and Park (1973) altered subjects' processing strategy by rewarding performance differently at the ends and the middle; the selective-masking effect, however, remained stable. Because the effect remained stable across conditions involving different processing strategies, Henderson and Park argue that the endsfirst interpretation is wrong. In addition, there are ...