A simple electrothermal atomic absorption spectrometric (ETAAS) method is described for direct determination of arsenic in sugar beet molasses samples. Pyrolytic graphite tubes were used as atomizers. The compression between modifiers such as nickel nitrate, palladium nitrate and the mixture of palladium and magnesium nitrate were performed and nickel nitrate selected as the best chemical modifier. The effects of pyrolysis and atomization temperature were also studied and the pyrolysis temperature of 900°C and atomization temperature of 2300°C have been chosen for temperature program. The detection limit of the method was 1 ng/mL As in sugar beet molasses samples. The relative standard deviation for ten determination of a spiked sample with concentration of 50 ng/mL As was 2.4%. The accuracy of the method was confirmed by the analysis of spiked samples. The linear rang of calibration is in the range of 1-100 ng/mL of arsenic.