“…Accordingly, the analysis of the outer appearance is, for Hippocratic medicine, one of the fundamental tools that can indicate inner harmony or disharmony, that is, disease. Therefore, although medicine and cosmetics are two quite separate conceptual fields, it is not uncommon to find indications for the preparation of creams and facial dyes even within treatises that contain therapeutic indications; this depends on the close link between physiology and aesthetics, whereby in the Greco‐Roman medical tradition natural beauty has a direct relationship with the good functioning of the body 1,2,3 . A pale face, tending to yellow or bruise, or marked by wrinkles, certainly indicates a beauty defect, but above all a break in the humoral balance (and therefore illness), poisoning, or the start of the aging process, which in ancient theories represented a move away from full health due to cooling and drying of the body.…”