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The media industry includes publishing, television, radio, advertising, some segments of information activities (web portals, websites) and video game development. Informatization, globalization, integration processes provide dynamic development of media enterprises, change the organization of work. Demand for staff is growing. The study of personnel management problems in the media industry has intensified with the development of media management. However, in the considered researches there are no researches of the media industry as a participant of the labor market in Ukraine; it is necessary to identify current problems of personnel management and criteria for selecting effective personnel technologies. Problems of personnel management have become more acute in the context of the global pandemic and the widespread introduction of telework. The formation of approaches to working with staff is influenced not only by the global situation, but also by the state of the internal media market. Therefore, the study of personnel management problems should take into account local characteristics. The state and indicators of activity of the media industry of Ukraine by types of economic activity are considered. An imbalance in the development of various segments of the industry, a significant lag behind the overall economic indicators. The features of media companies that influence personnel management are identified. Among them, the features of the editorial process, the use of communication and digital technologies, the size of media companies. The key problems faced by the media manager of the media company – planning, recruitment, motivation and formation of corporate culture. The characteristics of the domestic labor market, as well as its industry segment are given. Problems of the organization of work of the personnel in the conditions of a pandemic are defined; in particular, the remote form of work and changes in traditional ways of organizing work are considered. The criteria for selection and use of personnel technologies in the management practice are determined. Prospects for further research on personnel management of media companies have been established.
The media industry includes publishing, television, radio, advertising, some segments of information activities (web portals, websites) and video game development. Informatization, globalization, integration processes provide dynamic development of media enterprises, change the organization of work. Demand for staff is growing. The study of personnel management problems in the media industry has intensified with the development of media management. However, in the considered researches there are no researches of the media industry as a participant of the labor market in Ukraine; it is necessary to identify current problems of personnel management and criteria for selecting effective personnel technologies. Problems of personnel management have become more acute in the context of the global pandemic and the widespread introduction of telework. The formation of approaches to working with staff is influenced not only by the global situation, but also by the state of the internal media market. Therefore, the study of personnel management problems should take into account local characteristics. The state and indicators of activity of the media industry of Ukraine by types of economic activity are considered. An imbalance in the development of various segments of the industry, a significant lag behind the overall economic indicators. The features of media companies that influence personnel management are identified. Among them, the features of the editorial process, the use of communication and digital technologies, the size of media companies. The key problems faced by the media manager of the media company – planning, recruitment, motivation and formation of corporate culture. The characteristics of the domestic labor market, as well as its industry segment are given. Problems of the organization of work of the personnel in the conditions of a pandemic are defined; in particular, the remote form of work and changes in traditional ways of organizing work are considered. The criteria for selection and use of personnel technologies in the management practice are determined. Prospects for further research on personnel management of media companies have been established.
The article examines the practical aspect of the introduction of chatbots into the company's activities, taking into account its practical activities. Under the conditions of market relations, the responsibility and independence of enterprises in the development and adoption of management decisions to ensure the effectiveness of their activities increases. That is why the search for alternative solutions in the HR practice of a construction company is becoming relevant in today's crisis economy, namely the introduction of chatbots. The article analyzes and presents the main trends of its direction, as well as positive and negative sides. In modern business conditions, the construction sector plays a significant role in the domestic economy. Construction ensures the reproduction of fixed assets in all sectors of the economy, has numerous inter-sectoral connections and a high multiplier effect. More than 50% of the total investment in fixed capital is for the construction of buildings (residential and non-residential) and structures. Therefore, taking into account the analysis of the trends in the development of enterprises, it is determined that the construction industry plays an important role both in the regional economy and in the economy of the country. The sphere of construction is the main link in accelerating the development of other spheres of the national economy, as well as ensuring the appropriate level of people's quality of life. The use of Bots as automatic agents operating in the Internet space are not simple mechanical devices.Their presence indicates the formation of a new reality, in which artificial actors, partially endowed with human-like properties, are integrated into social relations. Therefore, the analysis of bots and their actions in various spheres of life is extremely relevant. In modern business conditions, bots are actively introduced into the field of human resource management, accordingly, the topic of automation and robotization of human resource management processes is at the peak of popularity. Keywords: construction enterprise, chatbot, personnel, profit, HR activity, development, industry, automation tool.
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