Media Convergence is NOT King: The Triadic Phenomenon of Media “Convergence-Divergence-Coexistence” IS King

Jornalismo multiplataforma e (des) convergência em Portugal

“…In the view of Arango-Ferrero et al (2016, p.24), "Convergence is not a process that can be only shown only through the use of technological applications, but that it takes place, rather, in the minds of those consumers as individuals [...] and through their social interactions". Along the same lines, Lugmayr and Dal Zotto (2016) defend convergence as a continuous process 9 , but they argue that the industrial media context requires a broader discussion about the evolution of the media and its principles. Lugmayr and Dal Zotto (2016) believe that a good starting point for understanding developments in the media industry is to associate the idea of biological evolution 10 with the world of media, particularly the phenomena of convergence, divergence and coexistence.…”

“…Along the same lines, Lugmayr and Dal Zotto (2016) defend convergence as a continuous process 9 , but they argue that the industrial media context requires a broader discussion about the evolution of the media and its principles. Lugmayr and Dal Zotto (2016) believe that a good starting point for understanding developments in the media industry is to associate the idea of biological evolution 10 with the world of media, particularly the phenomena of convergence, divergence and coexistence. Based on a quanti-qualitative mapping of publications from the year 2015 in the field of media convergence research, they found a predominance of unilateral convergence approaches, with few contributions to their interactions with the divergence and coexistence processes.…”

“…Also, in the sphere of journalism, Lugmayr and Dal Zotto (2016) note that specialization is at the heart of the history of the development of mass media with the fragmentation of audience niches. Cooperation is identified by merger and acquisition of activities between companies competing in a changing media environment or seeking to gain knowledge and success in the digital domain.…”