Media Coverage of Female Candidates' Traits in the 2020 Democratic Presidential Primary

Cassese, Erin C.; Conroy, Meredith; Mehta, Dhrumil; Nestor, Franchesca

doi:10.4324/9781003315520-4

Women of Color Political Elites in the U.S. 2022

DOI: 10.4324/9781003315520-4

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Media Coverage of Female Candidates' Traits in the 2020 Democratic Presidential Primary

Erin C. Cassese¹,

Meredith Conroy²,

Dhrumil Mehta³

et al.

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2022

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“…Beyond being one of the first women nominated to the Vice Presidency, Harris’s identity as a Black and Asian woman made her the first woman of color to be nominated. Harris’s racial identity was subject to scrutiny throughout her campaign (Dowe, 2020), with media coverage of her candidacy emphasizing both racial and gender identifiers (Cassese et al, 2022). To this end, we first briefly summarize work on gendered trait inferences of aspiring female leaders and discuss how those inferences may be especially relevant to women of color.…”

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Understanding Evaluations of Kamala Harris in 2020: Political Ideology Qualifies Perceived Communality Effects When Communal Cues Are Present

Liebenow

Boucher

Cassidy

2022

Psychology of Women Quarterly

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Women of color (vs. White women) are underrepresented in the United States government. Identifying factors that affect evaluations of these women is important to understand their underrepresentation. Deviating from communal expectations contributes to backlash against women. Being perceived as prioritizing communality thus appears key for women to receive support. Little work, however, has examined this relation in actual politicians and how perceiver political ideology may affect it. We examined how gendered trait inferences and political ideology affected evaluations of Kamala Harris, the first woman of color elected to the executive branch, before the 2020 election. People perceived Harris as more agentic than communal (Studies 1–2). Communal trait inferences and having a more liberal political ideology each positively related to evaluations of Harris. More liberal relative to more conservative perceivers had weaker positive communality effects when evaluating her expected success (Studies 1–2) and when a description conveyed Harris’s communality (vs. agency; Study 2). These findings highlight communality effects on evaluations of Harris and suggest a context under which she was likely more supported by co-partisans. Moreover, these studies identify potential sources of bias toward female candidates of color, illustrating a need for gendered trait inferences to be thoroughly considered in campaign strategies. Additional online materials for this article are available on PWQ’s website at http://journals.sagepub.com/doi/suppl/10.1177/03616843221104383 .

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confidence: 99%

Understanding Evaluations of Kamala Harris in 2020: Political Ideology Qualifies Perceived Communality Effects When Communal Cues Are Present

Liebenow

Boucher

Cassidy

2022

Psychology of Women Quarterly

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Media Coverage of Female Candidates' Traits in the 2020 Democratic Presidential Primary

Cited by 1 publication

References 0 publications

Understanding Evaluations of Kamala Harris in 2020: Political Ideology Qualifies Perceived Communality Effects When Communal Cues Are Present

Understanding Evaluations of Kamala Harris in 2020: Political Ideology Qualifies Perceived Communality Effects When Communal Cues Are Present

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