Media education with the monetization of YouTube: the loss of truth as an exchange value / Educación mediática frente a la monetización en YouTube: la pérdida de la verdad como valor de cambio

Abstract

The digital age of post-truth is the ideal breeding ground for fake news and misinformation. In the world of social networks and the Internet in general, commercial interests hold primacy over the importance of the veracity of the information provided. In this study, we have carried out a quantitative and qualitative content analysis of the messages published as comments on the most popular videos about Pokémon Go published in Spanish on YouTube. The main objective of the study is to analyse not only the content of the videos but, above all, users' reactions to the misinformation provided. The results confirm the hypothesis that misinformation is promoted by the crisis of truth as a journalistic and social value, by economic interest and by the lack of suitable media education. We conclude by advocating the need to recover truth as a journalistic and social value in the digital context, and to accept that media literacy is an essential task to be assumed by all educational agents: schools, media and social groups.

Video as an Educational Tool for Teaching and Learning for Primary School Students: A Research Approach by Greek Teachers

“…8) The difficulty of analyzing social media due to the influence of multiple factors (Thelwall, 2018;Pattier, 2021a). 9) The reality of the meta-truthing of video content, in which commercial, political, ideological or propaganda interests take precedence, in many cases, over the search for truth (Gutiérrez-Martín et al, 2019;Pattier, 2021a). 10) Students are often confronted with an artificial constructed "reality" and in this way a parallel world to the real one is formed, an illusion of reality, which students without a critical approach passively accept by receiving a lot of information without assuming personal will (Fykaris, 2012).…”

Polarización en Twitter durante la crisis de la COVID-19: Caso Aislado y Periodista Digital

“…Actualmente, la publicidad automatizada con tarificación programática -publicidad de coste por clic o coste por mil visualizaciones adquirida a través de una subasta algorítmica (advertising exchange)-no solo es una fuente fundamental de ingresos para los grandes medios tradicionales en internet, sino que anima la proliferación de medios nuevos de baja calidad que obtienen ingresos a través de la publicidad. En este escenario, algunos portales sensacionalistas lanzan agresivas acciones de captación de tráfico para obtener visitas -y con ellas, beneficios publicitarios-usando noticias que "venden" un titular polémico y de gran impacto que puede, incluso, guardar información falsa (Gutiérrez Martín, Torrego González y Vicente Mariño, 2019, Comisión Europea, 2018. Existen distintas motivaciones detrás de estas acciones de desinformación: intenciones políticas, humorísticas, de promoción de ideologías, para recogida de datos de usuarios, razones tecnológicas o, como se apunta, el beneficio económico (Meel y Vishwakarma, 2019).…”

Deepfakes and scientific knowledge dissemination

“…The COVID-19 pandemic further solidified digital communication as a primary medium for information exchange among educators and learners 2 . Indeed, K-12 students are digital natives who use various online platforms such as YouTube to complete academic assignments 3 , with varying degrees of judgement for the reliability of the sources 4 . The amount of time children eight years old or less spent on YouTube has doubled between 2017 and 2020, portending an increased reliance on online media for even the youngest learners 5 .…”