A B S T R A C TThis article analyses the news coverage of the 2004 European parliamentary elections in all 25 member states of the European Union (EU). It provides a unique pan-European overview of the campaign coverage based on an analysis of three national newspapers and two television newscasts in the two weeks leading up to the elections. On average, the elections were more visible in the 10 new member states than in the 15 old EU member states. The political personalities and institutional actors featured in news stories about the elections were generally national political actors and not EU actors. When evaluative, the news in the old EU-15 was generally negative towards the EU, whereas in the new countries a mixed pattern was found. The findings of the study are discussed in the light of the literature on the EU's legitimacy and communication deficit.
IntroductionThe 2004 European parliamentary (EP) elections were an unprecedented exercise in democracy, with more than 350 million people in 25 countries having the opportunity to vote. The elections took place only weeks after the accession of 10 new member states to the European Union -the largest enlargement ever. Most voters in both the old EU-15 and the 10 new member states experience politics primarily through the media. Particularly in the case of low-salience, second-order elections, most of what citizens know about the campaign stems from the media (Bennett and Entman, 2001; see also Eurobarometer 162). Empirical knowledge about the media's coverage of EP elections is a prerequisite for assessing the well-being of democratic processes in Europe and for informing the ongoing discussion about the EU's democratic and communication deficits.Observations of the democratic process in the EU have been dominated by the 'democratic deficit'. This deficit has been identified as one of the major shortcomings of European integration and has been conceptualized in terms of institutional design and linkage institutions that focus on national rather than EU issues (Coultrap, 1999: 108;Kuper, 1998;Scharpf, 1999). The unelected nature of the Commission, the lack of European parliamentary power in policy-making, and the dominance of national issues are reflected in a lack of popular support, legitimacy and engagement in the EU among EU citizens (e.g. Eichenberg and Dalton, 1993).The importance of the media in alleviating or contributing to the democratic deficit lies in the media's ability to contribute towards a shared framework of reference and a European identity. First, the lack of EU legitimacy is viewed as a communication deficit (Meyer, 1999;Anderson and McLeod, 2004). According to this view, EU institutions have been unsuccessful in shaping European identity and promoting the connection between citizens and EU institutions via the media (Anderson and Weymouth, 1999;Anderson, 2004). Although the EU, and the European Parliament specifically, need to promote themselves, they are oftentimes confronted with media outlets that are either sceptical or uninterested ...