Media Management and Digital Transformation

Abstract

The action research project OMEN (Organizing for Media Innovation, 2015Innovation, -2019, responsible for much of the research results presented in this anthology, indicate that the challenge print media organizations face is not only associated with the ability to come up with new (digital) technological solutions in the face of the challenges presented by some of the most successful companies worldwide today (such as Google, Facebook, Amazon and Apple) that emerged in the digital era. A main challenge for a majority of industries established pre-digital continues to be how to make a successful transition into the new digital reality (Anderson, Bell & Shirky, 2012). Technology seems to be foremost in considerations. , The development and implementation of a technology fix seems almost to be a fetish. We suggest that there is much more to successful strategies for transition and change than merely technology alone.Our insights suggest that the extent to which these new technologies are integrated into the translation, transgression and transformation of everyday work practices in synch with the new digital landscapes is critical. How technology changes practices is socially constructed rather than given by the nature of the material artefacts in use. To a large extent, organizations end up doing digital -focusing on the newest technological fad -rather than being digital, focusing on, for example, integration of the socially constructed affordances of digital technology and their uses for audience engagement.The OMEN projects' empirical approach builds upon longitudinal field-studies engaging field participants in joint collaboration inspired by appreciative inquiry (Ludema et al., 2006) as a

Splotting som erfaringsbasert verktøy for medvirkning og stedsforståelse ved byromsutforming

“…ser man at selve intervjusituasjonen blir både en transformerende prosess og en laeringsintervensjon, der intervjuobjektene ofte i etterkant uttrykker at spørsmålene fikk dem til å reflektere over ting de aldri hadde tenkt på før. Tilnaermingen gjør at man får ut andre typer data enn om man hadde gjennomført intervjuer og samtaler på mer tradisjonelt, problem-orientert vis (Bygdås et al, 2019). Den har en direkte innvirkning på utformingen av splott-spørsmålene, og er en grunnleggende føring for dialogen som oppstår rundt splotten.…”