Media Naturalness and Compensatory Adaptation: Counterintuitive Effects on Correct Rejections of Deceitful Contract Clauses

Will Natural Media Make Online Physicians More Trustworthy? The Effect of Media Naturalness on Patients' Intention to Use HIT

“…Communication ambiguity has commonly been defined as the degree of the mismatch between what is trying to be conveyed and what is actually comprehended in communication (Kock et al, 2015). Multiple interpretations will lead to the ambiguity of communication information (Nagasundaram and Wagner, 1992), For example, individuals raised in different cultural environments usually have different information processing schemas, which will lead individuals to interpret information in different ways (Kock, 2002(Kock, , 2005.…”

“…By contrast, a low natural medium, which represents a poor similarity of the medium with face-to-face communication (Blau et al's, 2017), is likely to increase the possibility of misunderstanding of communication clues, thus increasing communication ambiguity (Kock, 2002). Therefore, using a more natural medium for communication would help reduce communication ambiguity (Kock et al, 2015).…”

“…To investigate the mechanism on how media naturalness would influence patients' trust in online physicians and intention to use HIT, we draw on MNT and aim to reveal the internal mechanism from the perspective of communication. This is because media naturalness has been commonly shown to influence actors' perceptions and behaviors through the effectiveness of communication (Kock, 2002(Kock, , 2005Kock et al, 2015). Specifically, natural mediums are more likely to provide an immersive environment for patients to communicate with online physicians, which will make it possible for them to convey more detailed and accurate information (Kock, 2002;Zahedi et al, 2016).…”

Examining the effectiveness of compensatory adaptation from a consumer's perspective in evaluating products online

“…This increase in cognitive efforts and information ambiguity needs to be offset by compensatory adaptation (Blau et al , 2018). Compensatory adaptation is characterized by attempts to effectively transfer information to compensate for the obstacles posed by an unnatural medium and should be provided by online sellers or information senders (Kock et al , 2015).…”

“…However, few have investigated the role of compensatory adaption in the online consumers' perspective and factors that determine the effectiveness of compensatory adaption toward online consumers' perception on the quality of product information. Drawing on the description of Kock et al (2015), we define the effectiveness of compensatory adaptation as the extent to which product information is effectively transferred to compensate for the obstacles posed by an unnatural medium like the Internet. In our study, we attempt to find out what enhances this compensatory adaptation toward perceived information quality for online consumers.…”